Record-Breaking Launch: 6 Metric Tons Sold Nationwide in 72 Hours
In an unprecedented milestone for Vietnam’s premium pet food industry, 6,000 one-kilogram bags — equivalent to 6 metric tons — of Tuna Super Topping Kibbles by King’s Pet by Bao Anh sold out completely within just 72 hours of launch.
This rapid sell-out is more than just a sales figure — it is evidence of a shifting consumer mindset. Pet owners in Vietnam are increasingly prioritizing functional, science-backed nutrition for their cats, mirroring global trends where the premium pet food segment continues to grow at double-digit annual rates. The achievement reflects a unique blend of scientifically driven formulation, high-quality ingredients, and a marketing approach that resonates with modern pet owners who value both health and lifestyle appeal.
King’s Pet by Bao Anh – Singer Bảo Anh
The launch has also positioned Vietnam as an emerging force in the global pet care landscape. Once dominated by imports, the domestic market is now producing competitive, high-value products capable of standing alongside international brands.
5% Real Tuna Topping – Science-Backed Palatability for Picky Eaters
Tuna Super Topping Kibbles
At the heart of the product’s appeal is its 5% real tuna topping — a significant inclusion compared to conventional kibbles, which often rely on flavor enhancers rather than whole, premium ingredients.
Pure tuna – a natural source of high-quality protein and Omega-3 fatty acids, clinically linked to improved skin barrier function and a shinier, healthier coat.
Natural aroma and flavor – proven through palatability testing to stimulate appetite and encourage consistent feeding behavior, even in cats known for selective eating habits.
Unlike traditional kibble mixes where toppings are blended into the base, Tuna Super Topping Kibbles uses a dual-component system, ensuring the tuna topping remains fresh, aromatic, and texturally distinct until served. This approach not only enhances sensory appeal but also supports nutrient retention.
Complete Functional Nutrition for Overall Feline Wellness
Beyond flavor, the formula is designed to address key aspects of feline health through evidence-based functional ingredients:
Coat Health Support
Formulated with essential fatty acids and vitamins, the kibble nourishes the skin, strengthens hair follicles, and helps reduce seasonal shedding — supporting both comfort and appearance.
Urinary Tract Wellness
Enriched with DL-Methionine, an amino acid that helps maintain optimal urine pH, the formula supports urinary tract health and reduces the risk of urinary stone formation, a common concern in adult and senior cats.
Digestive Health & Hairball Control
Incorporates Lignocellulose, a specialized fiber shown to improve gastrointestinal motility and aid in the safe passage of ingested hair, minimizing hairball formation. This is particularly beneficial for long-haired breeds or cats with frequent grooming habits.
Lean Muscle Development
With a high percentage of bioavailable, digestible protein, the product supports lean muscle mass, promotes agility, and sustains healthy energy levels for both indoor and active cats.
Limited Edition – Autographed by Singer Bảo Anh
To add an exclusive lifestyle dimension, King’s Pet by Bao Anh has released 3,000 limited-edition bags featuring the autograph of renowned Vietnamese singer Bảo Anh. This fusion of celebrity culture with advanced pet nutrition has created a collectible product that appeals not only to cat owners but also to fans of the artist.
Such cross-industry collaborations are rare in the pet food sector and demonstrate innovative marketing strategies that connect with consumers on both emotional and functional levels.
Price & Availability
Retail price: VND 169,000 per 1 kg bag — offering complete daily nutrition at a competitive value for premium quality.
Distribution: Available nationwide through authorized distributors and pet specialty stores, ensuring authenticity and quality control.
With its scientifically formulated nutrition, premium real-tuna topping, and record-breaking sales performance, Tuna Super Topping Kibbles is set to become a benchmark product in Vietnam’s pet care industry.
📌 Order today to give your cat premium kibbles topped with real tuna — a product backed by science, loved by pet owners, and proven to deliver results across taste, health, and satisfaction.
Contact us:
- Facebook Fanpage: https://www.facebook.com/kingspet.vn
- Hotline: +84 901 234 730 – +84 764 485 242
- Available nationwide at veterinary clinics and premium pet stores.
- Shop online: https://kingspet.vn/cua-hang/